• 黔江:1000余亩蓝莓成熟 市民乐享“莓”好时光 2019-03-23
  • “女军官”骗婚骗财记:多重角色扮演 自己也入了戏 2019-03-21
  • 经济专家那么多,谁写出如何搞好公有制呢? 2019-03-21
  • 春节我在岗:春运中的那抹绿 他们用坚守换您安全回家 2019-03-15
  • 哦。对了,那些成天嚷嚷“亲不亲,阶级亲”的人应该把这些货真价实的“无铲阶级”接回家去。[哈哈] 2019-03-13
  • 杜天皓520甜蜜来袭 粉丝舔屏福利多 2019-03-13
  • 2017年上半年公共交通性骚扰报告 2019-03-12
  • Chinas national legislature concludes annual session 2019-03-12
  • 风雨兼程,与党和人民同行 2019-03-12
  • 人民日报评论员:以发展筑牢梦想根基 2019-03-10
  • 云南女子饲养小猴子5年 竟是国家一级保护动物熊猴 2019-03-10
  • 或许正相反,朝鲜就是例证 2019-03-08
  • 燃爆盛夏 红牛2016张北草原音乐节震撼释放张北草原音乐节 2019-03-06
  • 这下就真的更加坐实你的老蚕了,所有网友都是见证!想赖都赖不掉了。 2019-03-06
  • 中考期间广州部分公交线路有调整 2019-03-05
  • Skip to main content

    OUR VALUES

    Philosophy

    Philosophy of Asian Beauty

    Sharing the Legacy of Asian Beauty with the World

    Every woman desires the secrets to timeless beauty. Asian cultures have long held these closely guarded secrets, and their timeless beauty has intrigued and fascinated people around the world. Steeped in the rich traditions of using natural raw ingredients and carefully calibrated regimens, Asian Beauty relies on centuries-old wisdom for achieving an ageless, healthy glow. Amorepacific combines this traditional knowledge with modern innovation and technology, to create cutting-edge products that are pioneering a new global standard in beauty. Our vision is to share this beauty with all women around the world.

    The Legacy:

    Our story begins in the fertile habitats of Korea, which has served as a natural beauty lab for centuries. It was in these rich lands that Yoon Dokjeong dreamed of using nature’s pure ingredients to create healthy and honest beauty products. She created an artisanal, hand-pressed hair oil made from camellia nuts. In 1945, nearly ten years after Yoon introduced her oil, her son founded Amorepacific, a company that grew from the seeds she planted. Now a global beauty brand, blooming in Korea, China, the United States, and the rest of the world, Amorepacific seeks to share the legacy of Asian Beauty with all of humanity.

    The Promise:

    For over 70 years, we have been dedicated to delivering a holistic vision of beauty, one that values both inner and outer beauty. We believe beauty on the outside starts with internal health and harmony, and honor the uniqueness and diversity of each individual’s beauty across all cultures. As third generation artisans, we are dedicated to crafting beauty solutions using only the highest quality resources. These include our three locally sourced heritage ingredients: green tea, ginseng, and beans. Our meticulous commitment to integrity and craft has made our beauty products cherished from generation to generation.

    The Science:

    We integrate our natural ingredients with a rich understanding of ancient wisdom from Asia, bolstered by advanced research and technology. The result is a highly differentiated range of proven brands and products for a modern beauty regimen that only Amorepacific can deliver. Amorepacific also established Korea’s first cosmetics research laboratory and was the first company to export Korean cosmetics. Through a dedicated focus on R&D and innovation, we have led the cosmetics industry for decades.

    Sharing the Legacy of Asian Beauty with the World:

    Amorepacific exists to create “A More Beautiful World” through our unique beauty and health solutions, as well as our sustainability and social impact efforts. In our next chapter, we aim to further spread our vision by becoming a great global brand company. To achieve this goal, we actively pursue our responsibility as good corporate citizens, to minimize environmental impact and amplify social impact. Through our brands and expanding innovative product lines, we commit to continuously exceed the expectations of our growing global customer base. We enthusiastically look forward to sharing the legacy of Asian beauty for generations to come, and are dedicated to creating products that inspire the world and contribute to the creation of a more beautiful society.

  • 黔江:1000余亩蓝莓成熟 市民乐享“莓”好时光 2019-03-23
  • “女军官”骗婚骗财记:多重角色扮演 自己也入了戏 2019-03-21
  • 经济专家那么多,谁写出如何搞好公有制呢? 2019-03-21
  • 春节我在岗:春运中的那抹绿 他们用坚守换您安全回家 2019-03-15
  • 哦。对了,那些成天嚷嚷“亲不亲,阶级亲”的人应该把这些货真价实的“无铲阶级”接回家去。[哈哈] 2019-03-13
  • 杜天皓520甜蜜来袭 粉丝舔屏福利多 2019-03-13
  • 2017年上半年公共交通性骚扰报告 2019-03-12
  • Chinas national legislature concludes annual session 2019-03-12
  • 风雨兼程,与党和人民同行 2019-03-12
  • 人民日报评论员:以发展筑牢梦想根基 2019-03-10
  • 云南女子饲养小猴子5年 竟是国家一级保护动物熊猴 2019-03-10
  • 或许正相反,朝鲜就是例证 2019-03-08
  • 燃爆盛夏 红牛2016张北草原音乐节震撼释放张北草原音乐节 2019-03-06
  • 这下就真的更加坐实你的老蚕了,所有网友都是见证!想赖都赖不掉了。 2019-03-06
  • 中考期间广州部分公交线路有调整 2019-03-05