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    ART & CULTURE

    Publications

    Amorepacific seeks to share its long-held values of beauty through various publications.

    Beautiful Story of Native Plants in Jeju

    In order to facilitate people’s understanding of the native plants of Jeju Island and contribute to their preservation, Amorepacific issued the second edition of <Beautiful Story of Native Plants in Jeju>, after the first edition released in 2012. The latest edition introduced the plant species used as ingredients by Amorepacific as well as 20 other plant species growing in Gotjawal, referred to as the repository of Jeju’s ecosystem. This book holds high artistic value as it presents miniatures of the plant species in addition to information about them and their efficacy in skin care. The book provides the names of all plant species illustrated as well as information about intangible assets of Jeju and plant information provided by the Traditions and Plants of Jeju.

    Beyond Flower - Korean Native Plant Book

    Amorepacific published <Beyond Flower>, a book about native Korean plants used as cosmetic ingredients with 100 miniature drawings of flowers indigenous to Korea. This illustrated compendium of native Korean plants reveals Amorepacific’s deep affection for plants that has been passed down since the company’s founding. As such, the book is designed to record, preserve, and spread the value of native Korean plants as widely as possible.

    To make the book, Amorepacific Museum of Art undertook a miniature-painting project in association with Song Hoon, the first-generation Korean miniaturist. After travelling all over the country to seek out medicinal plants indigenous to Korea, he completed 100 paintings. In February 2015, his works were published as an illustrated book. Each painting depicts the plants’ detailed structures and shapes with a sense of harmony between scientific objectivity and artistic subjectivity that photos seldom deliver.

  • 工人日报:举报垃圾短信者被“拉黑”不是一个小问题 2019-07-18
  • 你的声音,说一句话就能被克隆 2019-07-18
  • 步态加速度能预测情绪变化 2019-07-13
  • 西安市:构建“五方联动”社会治理新格局 2019-07-09
  • 粽香传真情 军民一家亲 2019-07-09
  • 解说米勒谈WE:LPL夏季赛夺冠可能性不大 2019-07-07
  • 房价炒成这个样子,还不准说,像话么? 2019-07-07
  • 为了守护净土 1102位羌塘牧民千里迢迢南迁至拉萨 2019-07-05
  • 南宁营造良好社会治安环境 力保维护“两会”平安 2019-07-04
  • [大笑]小撸是三叶虫还是鱼鐅? 2019-07-04
  • 从学生到士兵:携笔从戎的青春不后悔 2019-06-23
  • 一语惊坛(5月30日):磋商,不等于反复折腾。 2019-06-23
  • 坚持思想建党 推进理论强党 2019-06-21
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