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    ART & CULTURE

    Publications

    Amorepacific seeks to share its long-held values of beauty through various publications.

    Beautiful Story of Native Plants in Jeju

    In order to facilitate people’s understanding of the native plants of Jeju Island and contribute to their preservation, Amorepacific issued the second edition of <Beautiful Story of Native Plants in Jeju>, after the first edition released in 2012. The latest edition introduced the plant species used as ingredients by Amorepacific as well as 20 other plant species growing in Gotjawal, referred to as the repository of Jeju’s ecosystem. This book holds high artistic value as it presents miniatures of the plant species in addition to information about them and their efficacy in skin care. The book provides the names of all plant species illustrated as well as information about intangible assets of Jeju and plant information provided by the Traditions and Plants of Jeju.

    Beyond Flower - Korean Native Plant Book

    Amorepacific published <Beyond Flower>, a book about native Korean plants used as cosmetic ingredients with 100 miniature drawings of flowers indigenous to Korea. This illustrated compendium of native Korean plants reveals Amorepacific’s deep affection for plants that has been passed down since the company’s founding. As such, the book is designed to record, preserve, and spread the value of native Korean plants as widely as possible.

    To make the book, Amorepacific Museum of Art undertook a miniature-painting project in association with Song Hoon, the first-generation Korean miniaturist. After travelling all over the country to seek out medicinal plants indigenous to Korea, he completed 100 paintings. In February 2015, his works were published as an illustrated book. Each painting depicts the plants’ detailed structures and shapes with a sense of harmony between scientific objectivity and artistic subjectivity that photos seldom deliver.

  • 黔江:1000余亩蓝莓成熟 市民乐享“莓”好时光 2019-03-23
  • “女军官”骗婚骗财记:多重角色扮演 自己也入了戏 2019-03-21
  • 经济专家那么多,谁写出如何搞好公有制呢? 2019-03-21
  • 春节我在岗:春运中的那抹绿 他们用坚守换您安全回家 2019-03-15
  • 哦。对了,那些成天嚷嚷“亲不亲,阶级亲”的人应该把这些货真价实的“无铲阶级”接回家去。[哈哈] 2019-03-13
  • 杜天皓520甜蜜来袭 粉丝舔屏福利多 2019-03-13
  • 2017年上半年公共交通性骚扰报告 2019-03-12
  • Chinas national legislature concludes annual session 2019-03-12
  • 风雨兼程,与党和人民同行 2019-03-12
  • 人民日报评论员:以发展筑牢梦想根基 2019-03-10
  • 云南女子饲养小猴子5年 竟是国家一级保护动物熊猴 2019-03-10
  • 或许正相反,朝鲜就是例证 2019-03-08
  • 燃爆盛夏 红牛2016张北草原音乐节震撼释放张北草原音乐节 2019-03-06
  • 这下就真的更加坐实你的老蚕了,所有网友都是见证!想赖都赖不掉了。 2019-03-06
  • 中考期间广州部分公交线路有调整 2019-03-05