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    ART & CULTURE

    Culture Sharing

    Amorepacific is engaged in sharing the joy of arts and cultural experiences with everyone around the world.

    The Amorepacific Museum of Art

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    The new headquarters of Amorepacific Group
    The new headquarters of Amorepacific Group

    Amorepacific Museum of Art (APMA) started with the private art collection of the founder and former Chairman & CEO, Suh Sungwhan. Established in 1979 as Pacific Museum, it was renamed as Amorepacific Museum of Art in 2009. As a museum holding both traditional and contemporary art, APMA has been engaged in a wide range of activities including exhibitions, research, publications and more. The year 2018 opens a new chapter in the history of APMA, unveiling various spaces for artists and visitors to communicate through humanity’s universal language known as art at the new Amorepacific headquarters in Yongsan, Seoul.

    Amorepacific Library of Art Project (apLAP)
    Amorepacific Library of Art Project (apLAP)

    Galleries on the basement level and Atrium, a space stretching from the first to the third floor, are designed as spaces to communicate with the local community through culture. More specifically, visitors are greeted by the lobby and museum shop, the exhibition space ‘APMA Cabinet’, as well as the exhibition catalogue library ‘Amorepacific Library of Art Project (apLAP)’ located on the first floor.

    Roof Garden - Leo Villareal, Infinite Bloom, 2017
    Roof Garden - Leo Villareal, Infinite Bloom, 2017

    APMA deepens and diversifies way of communication through art in its learning spaces and the main auditorium on the second floor. Its exhibition spaces expand into the outside garden and roof garden, where the works of world-renowned artists, such as Olafur Eliasson and Leo Villareal, are displayed.

    Olafur Eliasson, Overdeepening, 2018
    Olafur Eliasson, Overdeepening, 2018
    Night full view of the new headquarters
    Night full view of the new headquarters

    The new headquarters building of Amorepacific, which accommodates all these facilities, was designed by the acclaimed British architect David Chipperfield, who presented to the world many buildings and Europe’s most popular museums. Visitors can enjoy and explore new exhibitions where Korean art and the world’s art converge in harmony at David Chipperfield’s work of art - Amorepacific Museum of Art.

    Sulwha Culture Exhibition

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    2018 Sulwha - Fortune Land – Gold Leaf

    Sulwhasoo’s Sulwha Cultural Exhibition saw its ninth series in 2015 based upon a famous Korean tale, Crape Myrtle, and exhibits various art pieces that reinterpret traditional tales, and demonstrate what contemporary arts can offer to attract young generations. Meanwhile, all proceeds from sales associated with the exhibition were donated to support major cultural assets as well as spotlight young artists. Going forward, Sulwhasoo will promote the value of traditional wisdom preserved in the philosophy of Asian culture.

    2017 Sulwha - A fairy and a woodcutter
    2016 Sulwha - The two love stars, the Altair and Vega

    mise-en-scène Short Film Festival

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    The 17th Edition of mise-en-scène Short Film Festival

    mise-en-scène Short Film Festival (MSFF) is one of the most prestigious short film festivals in Korea. MSFF differentiates itself from other short film festivals in that it respects short films as an individual movie genre.

    The basic idea of MSFF is that short films could be as entertaining as feature films and more importantly, they are ideal for young novice directors to experiment their creativity.

    The 16th Edition of Mise-en-scène Short Film Festival
    The 15th Edition of Mise-en-scène Short Film Festival
  • 韩长赋:加强东北黑土地保护,推进农业绿色发展 2019-05-19
  • 中国的城市化人口已超过欧美,如果生产总值干不过,则城市化质量是有问题的。 2019-05-16
  • 做习近平新闻思想的坚定实践者 2019-05-16
  • 山西太原:巧手大妈社区包爱心粽 粽香传爱庆端午 2019-05-16
  • 叶倾城的专栏作者中国国家地理网 2019-05-16
  • 乔传福、钱东升会见中国民生银行副行长石杰 2019-05-09
  • 中国这次强硬反击 传递了四个意味深长的信号! 2019-05-07
  • 原来这小菜竟能让癌细胞自杀 以后可要多注意了-美食资讯 2019-05-07
  • 【理上网来·喜迎十九大】党的领导是实现中国梦最根本的保证 2019-04-30
  • 谁拆迁都是一样一片狼藉,拆迁时欢天喜地,回迁时垂头丧气。拆迁者得到好处,被拆者哭天喊地。 2019-04-30
  • 图解丨我国医疗技术和质量双提升人民健康再添保障 2019-04-25
  • 中国对农产品、汽车等500亿美元美国进口商品加征关税 2019-04-25
  • 怎么也没有觉察到是什么向美国靠拢呀,只不过就是租借土地搞经济开发区吗,而且 听说 在骚乱中反华势力也不小呢, 2019-04-20
  • 男子被人踹到公交车前相关新闻 2019-04-20
  • 【聚焦】50余位网络代表人士齐聚中央统战部,共话网络同心圆! 2019-04-19