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    ART & CULTURE

    Culture Sharing

    Amorepacific is engaged in sharing the joy of arts and cultural experiences with everyone around the world.

    The Amorepacific Museum of Art

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    The new headquarters of Amorepacific Group
    The new headquarters of Amorepacific Group

    Amorepacific Museum of Art (APMA) started with the private art collection of the founder and former Chairman & CEO, Suh Sungwhan. Established in 1979 as Pacific Museum, it was renamed as Amorepacific Museum of Art in 2009. As a museum holding both traditional and contemporary art, APMA has been engaged in a wide range of activities including exhibitions, research, publications and more. The year 2018 opens a new chapter in the history of APMA, unveiling various spaces for artists and visitors to communicate through humanity’s universal language known as art at the new Amorepacific headquarters in Yongsan, Seoul.

    Amorepacific Library of Art Project (apLAP)
    Amorepacific Library of Art Project (apLAP)

    Galleries on the basement level and Atrium, a space stretching from the first to the third floor, are designed as spaces to communicate with the local community through culture. More specifically, visitors are greeted by the lobby and museum shop, the exhibition space ‘APMA Cabinet’, as well as the exhibition catalogue library ‘Amorepacific Library of Art Project (apLAP)’ located on the first floor.

    Roof Garden - Leo Villareal, Infinite Bloom, 2017
    Roof Garden - Leo Villareal, Infinite Bloom, 2017

    APMA deepens and diversifies way of communication through art in its learning spaces and the main auditorium on the second floor. Its exhibition spaces expand into the outside garden and roof garden, where the works of world-renowned artists, such as Olafur Eliasson and Leo Villareal, are displayed.

    Olafur Eliasson, Overdeepening, 2018
    Olafur Eliasson, Overdeepening, 2018
    Night full view of the new headquarters
    Night full view of the new headquarters

    The new headquarters building of Amorepacific, which accommodates all these facilities, was designed by the acclaimed British architect David Chipperfield, who presented to the world many buildings and Europe’s most popular museums. Visitors can enjoy and explore new exhibitions where Korean art and the world’s art converge in harmony at David Chipperfield’s work of art - Amorepacific Museum of Art.

    Sulwha Culture Exhibition

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    2018 Sulwha - Fortune Land – Gold Leaf

    Sulwhasoo’s Sulwha Cultural Exhibition saw its ninth series in 2015 based upon a famous Korean tale, Crape Myrtle, and exhibits various art pieces that reinterpret traditional tales, and demonstrate what contemporary arts can offer to attract young generations. Meanwhile, all proceeds from sales associated with the exhibition were donated to support major cultural assets as well as spotlight young artists. Going forward, Sulwhasoo will promote the value of traditional wisdom preserved in the philosophy of Asian culture.

    2017 Sulwha - A fairy and a woodcutter
    2016 Sulwha - The two love stars, the Altair and Vega

    mise-en-scène Short Film Festival

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    The 17th Edition of mise-en-scène Short Film Festival

    mise-en-scène Short Film Festival (MSFF) is one of the most prestigious short film festivals in Korea. MSFF differentiates itself from other short film festivals in that it respects short films as an individual movie genre.

    The basic idea of MSFF is that short films could be as entertaining as feature films and more importantly, they are ideal for young novice directors to experiment their creativity.

    The 16th Edition of Mise-en-scène Short Film Festival
    The 15th Edition of Mise-en-scène Short Film Festival
  • 黔江:1000余亩蓝莓成熟 市民乐享“莓”好时光 2019-03-23
  • “女军官”骗婚骗财记:多重角色扮演 自己也入了戏 2019-03-21
  • 经济专家那么多,谁写出如何搞好公有制呢? 2019-03-21
  • 春节我在岗:春运中的那抹绿 他们用坚守换您安全回家 2019-03-15
  • 哦。对了,那些成天嚷嚷“亲不亲,阶级亲”的人应该把这些货真价实的“无铲阶级”接回家去。[哈哈] 2019-03-13
  • 杜天皓520甜蜜来袭 粉丝舔屏福利多 2019-03-13
  • 2017年上半年公共交通性骚扰报告 2019-03-12
  • Chinas national legislature concludes annual session 2019-03-12
  • 风雨兼程,与党和人民同行 2019-03-12
  • 人民日报评论员:以发展筑牢梦想根基 2019-03-10
  • 云南女子饲养小猴子5年 竟是国家一级保护动物熊猴 2019-03-10
  • 或许正相反,朝鲜就是例证 2019-03-08
  • 燃爆盛夏 红牛2016张北草原音乐节震撼释放张北草原音乐节 2019-03-06
  • 这下就真的更加坐实你的老蚕了,所有网友都是见证!想赖都赖不掉了。 2019-03-06
  • 中考期间广州部分公交线路有调整 2019-03-05