• 中国特色社会主义制度具有强大韧性 2019-09-18
  • 两部门:工程专业学位调整为8个专业学位类别 2020年起按新类别招生 2019-09-18
  • 故宫设文创华夏产业基金 2019-09-15
  • 中国古代牢房对女囚的潜规则:奸淫如家常便饭 2019-09-15
  • 如何保持胃肠道健康年轻态 来听听这位消化科医生球迷的经验 2019-09-14
  • 现场!南非西北省一华人店铺遭抢劫  80后女子被刺身亡 2019-09-13
  • 内蒙古规范高考网上填报志愿类培训 2019-09-12
  • 钱念孙:从文化传统看中国梦的题中之义 2019-09-08
  • 华夏幸福官宣科尔曼上任 曾带威尔士闯进欧洲杯4强 2019-09-06
  • 西安回应“抢人大战致房价上涨”:恶意营销 2019-09-06
  • 周立波“涉毒涉枪案”最终宣判 2019-09-03
  • 南开大学校长龚克:“双一流”建设要务根本、养静气 2019-09-03
  • 人民日报:“上海精神”与儒家文化相合相通 2019-08-28
  • 将“最多跑一次”改革进行到底 2019-08-25
  • 理赔提速!唐山启动“警保联动”新模式(图) 2019-08-25
  • Skip to main content

    News

    Amorepacific boosts business expansion in the Philippines

    2018-12-17
    • Global beauty company entering the Philippines market
    • Its global brands—Innisfree and Laneige—make their official debut after the establishment of a local branch office
    • Amorepacific moving ahead with its vision of becoming a Great Company through business expansion in the ASEAN region

    Global beauty company Amorepacific announced its full-scale business expansion in the Philippines with its two global brands— Innisfree and Laneige —as front-runners on December 13.

    Amorepacific established Amorepacific Philippines in Metro Manila, the capital region of the Philippines, in August and opened the first store of its global naturalism beauty brand, Innisfree, in SM Mall of Asia, the largest shopping mall in Manila, last month. This was then followed up with the official store opening of its global premium brand Laneige in SM Makati Department Store, the shopping hub of Manila, on December 13.

    Laneige also entered the largest e-commerce channels in the Philippines including Lazada along with the opening of its bricks-and-mortar store to expand its online reach for customers all around the archipelago which consists of many islands. Its star products are the worldwide hit, Lip Sleeping Mask, ranked top in the lip category at Sephora US and Australia, as well as Water Sleeping Mask and Water Bank collection. Laneige plans to expand both its online and offline channels in 2019.

    The Philippines with a population of over 160 million has great potential for growth. Amorepacific is particularly targeting the premium beauty market which is growing quickly along with the rising popularity of K-beauty. By expanding into this promising market, Amorepacific aims to strengthen its presence in the ASEAN region, which is one of the important strategic business regions for the company. Amorepacific has so far run its business successfully in Singapore, Malaysia, Thailand, Vietnam and Indonesia.

    Amorepacific Group is the largest global beauty company in Korea with 73 years of history and is the leader of Korean beauty (also known as K-beauty), the hottest beauty trend in the world beyond North America, Europe and Asia. Ranked in the Forbes' list of the 100 most innovative companies for four consecutive years, Amorepacific has been committed to developing customer-centered innovative technologies based on the corporate philosophy of Asian Beauty . The company has brought its original, innovative products to the world including cushion foundation, overnight mask and boosting serum, which have all created new beauty categories in the global beauty market and changed the beauty routine of women all around the world.

    "We are glad to finally make our way into the Philippines market and respond to its increasing need for our brands. Through our differentiated, innovative products and premium brands, we will spread Asian Beauty across the Philippines and satisfy the local customers," said Na Jungkyun, the head of Amorepacific ASEAN RHQ.

  • 中国特色社会主义制度具有强大韧性 2019-09-18
  • 两部门:工程专业学位调整为8个专业学位类别 2020年起按新类别招生 2019-09-18
  • 故宫设文创华夏产业基金 2019-09-15
  • 中国古代牢房对女囚的潜规则:奸淫如家常便饭 2019-09-15
  • 如何保持胃肠道健康年轻态 来听听这位消化科医生球迷的经验 2019-09-14
  • 现场!南非西北省一华人店铺遭抢劫  80后女子被刺身亡 2019-09-13
  • 内蒙古规范高考网上填报志愿类培训 2019-09-12
  • 钱念孙:从文化传统看中国梦的题中之义 2019-09-08
  • 华夏幸福官宣科尔曼上任 曾带威尔士闯进欧洲杯4强 2019-09-06
  • 西安回应“抢人大战致房价上涨”:恶意营销 2019-09-06
  • 周立波“涉毒涉枪案”最终宣判 2019-09-03
  • 南开大学校长龚克:“双一流”建设要务根本、养静气 2019-09-03
  • 人民日报:“上海精神”与儒家文化相合相通 2019-08-28
  • 将“最多跑一次”改革进行到底 2019-08-25
  • 理赔提速!唐山启动“警保联动”新模式(图) 2019-08-25
  • 天津11选5新)开奖结果 北京11选5任5遗漏 六肖中特期期准免费 陕西快乐十分今天开奖表 王中王论坛正版单双中特 云南福彩中奖 快乐12开奖走势图四川 北京快乐8全天精准计划 11选5前三组绝招 11选5玩法 toto市值 福彩app 51酷酷网络赚钱 澳洲幸运5开奖源 江西时时彩怎样预测