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    News

    Amorepacific Group Expands into Oceania

    Thu Oct 18 17:22:00 KST 2018
    • Luxury brand Amorepacific enters both Australia and New Zealand via beauty distribution channel ‘Mecca’
    • Laneige, innisfree and Amorepacific launched since the establishment of Amorepacific Australia and accelerating presence in the Oceania market

    Amorepacific Group (Chairman & CEO Suh Kyungbae) launched its luxury brand Amorepacific in both Australia and New Zealand at the same time, expanding its presence in the Oceania market.

    Luxury brand Amorepacific, which shares the same name with the company, was released in 44 Mecca Cosmetica offline stores across Australia and New Zealand and 2 online malls on October 3. Even to Mecca, a major beauty distribution channel in Australia, Mecca Cosmetica is known as a store chain mainly visited by consumers of luxury brands.

    Amorepacific is showcasing high-end products with the technology of Amorepacific Group, centered around Jangwon No. 3, a new green tea variety cultivated in Jeju Dosun Tea Garden exclusively for the use in skincare. Because of such features, Amorepacific is considered to be a brand with the most optimal conditions to target the Oceania luxury beauty market, where consumers are interested in cosmetics ingredients and the cosmetics consumption per consumer is high. The brand plans to target the customers of Australia and New Zealand through key products such as Time Response Skin Reserve Creme and Vintage Single Extract Essence.

    According to the market research agency Euromonitor, the Oceania beauty market is expected to experience a fast growth in the luxury skincare category. In addition, it is known that the Oceania consumers, who prefer healthy skincare and natural-looking makeup due to its climate with strong UV rays, are very interested in luxury skincare.

    Amorepacific Group has contemplated entering the Oceania market by analyzing the Oceania cosmetics market and its consumers over the past few years. And Amorepacific Group, which established Amorepacific Australia early this year, launched Langeige in March in Australia’s Sephora and continued to launch innisfree in June and Amorepacific in October, accelerating its entry and expansion into the Oceania market.

    Langeige is achieving successful records such as the Lip Sleeping Mask becoming No. 1 in sales in Australia Sephora’s mask category. Langeige also currently sells via New Zealand Sephora’s online mall and plans to expand its customer contact point to New Zealand Sephora’s offline stores next year. On the other hand, innisfree, which opened its No. 1 store in Melbourne, Australia in June this year, is receiving great response with more than 400 local customers waiting in line at the store on the first day of its opening. The brand plans to open 2 more stores in Melbourne alone by the end of this year.

    Head of Amorepacific Australia, Caroline Dunlop said, “I am very pleased that we can offer Amorepacific, a brand that combines the beauty philosophy and technology of Amorepacific Group, to customers in Australia and New Zealand,” and added “I hope to deliver the essence of Asian Beauty to many customers in the Oceania market through various brands of Amorepacific Group that are leading the global beauty market trend.”

  • 太原市第六届半程马拉松赛开赛 2019-04-17
  • 多交140分“亚裔税”?哈佛大学被控歧视亚裔学生 2019-04-17
  • “常青藤爸爸”一年盈利5000万秘方:靠质量和流量 2019-04-15
  • 魏尧直面问题 立行立改 打造本质环保型企业 2019-04-15
  • 专家警告:车企应禁用“自动驾驶”说法 易误导消费者 2019-04-14
  • 一语惊坛(5月10日):半岛和平,是中朝两国的共同愿望。 2019-04-14
  • 月薪3000男会计豪掷930万打赏 女主播该退钱吗? 2019-04-14
  • 林志玲现身机场穿粉色上衣变活力少女 2019-04-13
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  • 近十年自主创业大学毕业生比例明显上升 创业需要注意啥? 2019-04-07
  • [微笑]那就是管理问题了,跟免不免费本身不相干! 2019-04-02
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