• 韩长赋:加强东北黑土地保护,推进农业绿色发展 2019-05-19
  • 中国的城市化人口已超过欧美,如果生产总值干不过,则城市化质量是有问题的。 2019-05-16
  • 做习近平新闻思想的坚定实践者 2019-05-16
  • 山西太原:巧手大妈社区包爱心粽 粽香传爱庆端午 2019-05-16
  • 叶倾城的专栏作者中国国家地理网 2019-05-16
  • 乔传福、钱东升会见中国民生银行副行长石杰 2019-05-09
  • 中国这次强硬反击 传递了四个意味深长的信号! 2019-05-07
  • 原来这小菜竟能让癌细胞自杀 以后可要多注意了-美食资讯 2019-05-07
  • 【理上网来·喜迎十九大】党的领导是实现中国梦最根本的保证 2019-04-30
  • 谁拆迁都是一样一片狼藉,拆迁时欢天喜地,回迁时垂头丧气。拆迁者得到好处,被拆者哭天喊地。 2019-04-30
  • 图解丨我国医疗技术和质量双提升人民健康再添保障 2019-04-25
  • 中国对农产品、汽车等500亿美元美国进口商品加征关税 2019-04-25
  • 怎么也没有觉察到是什么向美国靠拢呀,只不过就是租借土地搞经济开发区吗,而且 听说 在骚乱中反华势力也不小呢, 2019-04-20
  • 男子被人踹到公交车前相关新闻 2019-04-20
  • 【聚焦】50余位网络代表人士齐聚中央统战部,共话网络同心圆! 2019-04-19
  • Skip to main content

    News

    Sulwhasoo Opens 2018 Sulwha Cultural Exhibition 'Fortune Land – Gold Leaf'

    2018-10-15
    • Presenting various works created by 13 artist teams with the theme ‘Gold Leaf Art,’ Korean traditional decorative technique
    • Audience can enjoy a series of events at the exhibition designed as an oriental fantasy theme park
    • Strives to preserve Asian cultures through the global CSR campaign, ‘Beauty from your Culture’

    From Tuesday, October 16 to Friday, December 14, iconic Korean luxury beauty brand, Sulwhasoo is holding a 2018 Sulwha Cultural Exhibition at the Headquarters of Amorepacific Group in Yongsan.

    Sulwha Cultural Exhibition, which marks its 12th exhibition this year, is Sulwhasoo’s original mécénat activity that reinterprets the brand’s root, Korean traditional culture, in a contemporary context to communicate brand value.

    2018 Sulwha Cultural Exhibition presents modern interpretation of the beauty created by the ancestors, with the theme of ‘gold leaf,’ the Korean traditional decorative technique that imprints lucky omen by tracing letters or patterns with thin gold leaf on fabrics.

    This year’s exhibition will feature the art works by 13 contemporary artists, who are involved in a range of areas such as space, graphic, objet, fashion, cartoon, media, sound, etc., including Kim Deokhwan, intangible cultural property No. 119. The artists have created the works being inspired by the traditional gold leaf art. They have reinterpreted aesthetic sense of the traditional gold leaf art in different ways for their works to emit the beautiful harmony of tradition and modernity.

    In particular,

    Moreover, the exhibition hall decorated as an oriental fantasy theme park will present gold leaf tattoo trial, fortune cookies, and art products, providing audience with entertainment, food, and something to treasure. Audience can directly experience various works, going beyond simple appreciation of the works, and feeling and empathizing with the beauty of tradition.

    In addition, Sulwhasoo is carrying out the global CSR campaign, ‘Beauty from your Culture’ in order to contribute to the preservation and succession of traditional culture of Asian countries as well as Korea. The limited edition consisting of First Care Activating Serum EX and Perfecting Cushion, the two best-selling products from Sulwhasoo, as the main products has been released in six countries including Korea, China, Singapore, Malaysia, Thailand and Indonesia and the proceeds will be donated for the purpose of preserving the cultural heritage of each country.

    2018 Sulwha Cultural Exhibition requires pre-registration, and further information about the exhibition is available at the website www.sulwhasooculture.com.

    [Summary of Sulwha Cultural Exhibition]

    • Title
    • Period Tuesday, October 16, 2018 – Friday, December 14, 2018
    • Time 10 a.m. – 6 p.m.
    • Place 1F Headquarters of Amorepacific Group in Yongsan (100, Hangang-daero, Yongsan-gu, Seoul)
    • Inquiries 2018 Sulwha Cultural Exhibition information desk (+82-2-6040-2400)
    • Website www.sulwhasooculture.com
  • 韩长赋:加强东北黑土地保护,推进农业绿色发展 2019-05-19
  • 中国的城市化人口已超过欧美,如果生产总值干不过,则城市化质量是有问题的。 2019-05-16
  • 做习近平新闻思想的坚定实践者 2019-05-16
  • 山西太原:巧手大妈社区包爱心粽 粽香传爱庆端午 2019-05-16
  • 叶倾城的专栏作者中国国家地理网 2019-05-16
  • 乔传福、钱东升会见中国民生银行副行长石杰 2019-05-09
  • 中国这次强硬反击 传递了四个意味深长的信号! 2019-05-07
  • 原来这小菜竟能让癌细胞自杀 以后可要多注意了-美食资讯 2019-05-07
  • 【理上网来·喜迎十九大】党的领导是实现中国梦最根本的保证 2019-04-30
  • 谁拆迁都是一样一片狼藉,拆迁时欢天喜地,回迁时垂头丧气。拆迁者得到好处,被拆者哭天喊地。 2019-04-30
  • 图解丨我国医疗技术和质量双提升人民健康再添保障 2019-04-25
  • 中国对农产品、汽车等500亿美元美国进口商品加征关税 2019-04-25
  • 怎么也没有觉察到是什么向美国靠拢呀,只不过就是租借土地搞经济开发区吗,而且 听说 在骚乱中反华势力也不小呢, 2019-04-20
  • 男子被人踹到公交车前相关新闻 2019-04-20
  • 【聚焦】50余位网络代表人士齐聚中央统战部,共话网络同心圆! 2019-04-19