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    News

    Sulwhasoo Opens 2018 Sulwha Cultural Exhibition 'Fortune Land – Gold Leaf'

    2018-10-15
    • Presenting various works created by 13 artist teams with the theme ‘Gold Leaf Art,’ Korean traditional decorative technique
    • Audience can enjoy a series of events at the exhibition designed as an oriental fantasy theme park
    • Strives to preserve Asian cultures through the global CSR campaign, ‘Beauty from your Culture’

    From Tuesday, October 16 to Friday, December 14, iconic Korean luxury beauty brand, Sulwhasoo is holding a 2018 Sulwha Cultural Exhibition at the Headquarters of Amorepacific Group in Yongsan.

    Sulwha Cultural Exhibition, which marks its 12th exhibition this year, is Sulwhasoo’s original mécénat activity that reinterprets the brand’s root, Korean traditional culture, in a contemporary context to communicate brand value.

    2018 Sulwha Cultural Exhibition presents modern interpretation of the beauty created by the ancestors, with the theme of ‘gold leaf,’ the Korean traditional decorative technique that imprints lucky omen by tracing letters or patterns with thin gold leaf on fabrics.

    This year’s exhibition will feature the art works by 13 contemporary artists, who are involved in a range of areas such as space, graphic, objet, fashion, cartoon, media, sound, etc., including Kim Deokhwan, intangible cultural property No. 119. The artists have created the works being inspired by the traditional gold leaf art. They have reinterpreted aesthetic sense of the traditional gold leaf art in different ways for their works to emit the beautiful harmony of tradition and modernity.

    In particular,

    Moreover, the exhibition hall decorated as an oriental fantasy theme park will present gold leaf tattoo trial, fortune cookies, and art products, providing audience with entertainment, food, and something to treasure. Audience can directly experience various works, going beyond simple appreciation of the works, and feeling and empathizing with the beauty of tradition.

    In addition, Sulwhasoo is carrying out the global CSR campaign, ‘Beauty from your Culture’ in order to contribute to the preservation and succession of traditional culture of Asian countries as well as Korea. The limited edition consisting of First Care Activating Serum EX and Perfecting Cushion, the two best-selling products from Sulwhasoo, as the main products has been released in six countries including Korea, China, Singapore, Malaysia, Thailand and Indonesia and the proceeds will be donated for the purpose of preserving the cultural heritage of each country.

    2018 Sulwha Cultural Exhibition requires pre-registration, and further information about the exhibition is available at the website www.sulwhasooculture.com.

    [Summary of Sulwha Cultural Exhibition]

    • Title
    • Period Tuesday, October 16, 2018 – Friday, December 14, 2018
    • Time 10 a.m. – 6 p.m.
    • Place 1F Headquarters of Amorepacific Group in Yongsan (100, Hangang-daero, Yongsan-gu, Seoul)
    • Inquiries 2018 Sulwha Cultural Exhibition information desk (+82-2-6040-2400)
    • Website www.sulwhasooculture.com
  • 黔江:1000余亩蓝莓成熟 市民乐享“莓”好时光 2019-03-23
  • “女军官”骗婚骗财记:多重角色扮演 自己也入了戏 2019-03-21
  • 经济专家那么多,谁写出如何搞好公有制呢? 2019-03-21
  • 春节我在岗:春运中的那抹绿 他们用坚守换您安全回家 2019-03-15
  • 哦。对了,那些成天嚷嚷“亲不亲,阶级亲”的人应该把这些货真价实的“无铲阶级”接回家去。[哈哈] 2019-03-13
  • 杜天皓520甜蜜来袭 粉丝舔屏福利多 2019-03-13
  • 2017年上半年公共交通性骚扰报告 2019-03-12
  • Chinas national legislature concludes annual session 2019-03-12
  • 风雨兼程,与党和人民同行 2019-03-12
  • 人民日报评论员:以发展筑牢梦想根基 2019-03-10
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  • 或许正相反,朝鲜就是例证 2019-03-08
  • 燃爆盛夏 红牛2016张北草原音乐节震撼释放张北草原音乐节 2019-03-06
  • 这下就真的更加坐实你的老蚕了,所有网友都是见证!想赖都赖不掉了。 2019-03-06
  • 中考期间广州部分公交线路有调整 2019-03-05