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    MENU FOR INVESTORS

    CEO Message

    Fellow Shareholders and Investors

    In 2018, Amorepacific Group and its affiliates focused on pursuing the core strategies of developing innovative products, strengthening customer experience and diversifying global business amid the continuously changing business environment and market uncertainty, including global economic recession and declining consumer sentiment. The performance of beauty brands was weaker compared to the previous year following a continued overall stagnation of domestic road shop channel, while the overseas sales of our main affiliate, Amorepacific, continued solid growth.

    This year, Amorepacific Group aims to pursue customer-centered innovation activities with stronger momentum, while laying the foundation for continued growth in the global beauty market by identifying new beauty categories and actively responding to growing distribution channels. We are committed to strengthening our foundation for sustainable and qualitative growth by solidifying our position towards success in markets we’ve entered to enable robust growth, while securing growth engine through swiftly expanding into new markets.

    To this end, we plan to focus on pursuing the following.

    First, we will focus our entire capability on developing unrivaled products that will inspire our customers by nurturing attractive innovative products that will win the hearts of our customers based on our brands’ exclusive and unrivaled uniqueness.

    Second, we will strive to create and encourage our fandom by delivering a wide range of experiences to our customers based on various interactions inside and outside our stores, moving beyond delivering unilateral messages to our customers.

    Third, we will communicate with our customers from all angles through multi-brand, multi-category and multi-channels using the basis of digital technologies, including AI, big data, and cloud.

    For more than 70 years, Amorepacific Group has been committed to its core spirit of changing the world through beauty even in the face of challenges, and always wrote a history of being the best and the first.

    We will take what many consider a crisis as an opportunity. We are dedicated in becoming a Great Brand Company that changes the world through new Asian Beauty and taking a step further as a respected global beauty company.

    Amorepacific Group members are all committed to making utmost efforts to increase company and shareholder value by developing innovative products, enhancing customer experience and pursuing digital transformation while enjoying Exciting Changes in 2019.

    Thank you.

    Suh Kyungbae
    Amorepacific Group
    CEO and Chairman

  • 韩长赋:加强东北黑土地保护,推进农业绿色发展 2019-05-19
  • 中国的城市化人口已超过欧美,如果生产总值干不过,则城市化质量是有问题的。 2019-05-16
  • 做习近平新闻思想的坚定实践者 2019-05-16
  • 山西太原:巧手大妈社区包爱心粽 粽香传爱庆端午 2019-05-16
  • 叶倾城的专栏作者中国国家地理网 2019-05-16
  • 乔传福、钱东升会见中国民生银行副行长石杰 2019-05-09
  • 中国这次强硬反击 传递了四个意味深长的信号! 2019-05-07
  • 原来这小菜竟能让癌细胞自杀 以后可要多注意了-美食资讯 2019-05-07
  • 【理上网来·喜迎十九大】党的领导是实现中国梦最根本的保证 2019-04-30
  • 谁拆迁都是一样一片狼藉,拆迁时欢天喜地,回迁时垂头丧气。拆迁者得到好处,被拆者哭天喊地。 2019-04-30
  • 图解丨我国医疗技术和质量双提升人民健康再添保障 2019-04-25
  • 中国对农产品、汽车等500亿美元美国进口商品加征关税 2019-04-25
  • 怎么也没有觉察到是什么向美国靠拢呀,只不过就是租借土地搞经济开发区吗,而且 听说 在骚乱中反华势力也不小呢, 2019-04-20
  • 男子被人踹到公交车前相关新闻 2019-04-20
  • 【聚焦】50余位网络代表人士齐聚中央统战部,共话网络同心圆! 2019-04-19