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    Visual Identity

    Corporate Identity

    Corporate Identity introduce

    These are design assets that visually express the core values and history of Amorepacific.

    WORD MARK

    The wordmark combines ‘Amore’ of a soft and sophisticated image with ‘Pacific’ of a strong and intelligent image. The concept of the wordmark is ‘Harmony of Contrast’, creating beauty by combining two conflicting elements of outer beauty and inner beauty, tradition and future, reason and emotion, and nature and science. The two colors used in Amorepacific image – ‘Amore Blue’, which delivers a soft and gentle feel like the shadow of the moon, and ‘Pacific Blue’, which resembles the cool and strong feel of deep sea and a desert night – are in perfect harmony.

    AMORE HEART

    The Amore Heart, which holds the meaning of ‘Asian Beauty Creator’, reflects our history and tradition. The symbol is a thumbs-up shape with a heart, also meaning ‘the best of beauty and love’.

    CAMELLIA GRAPHIC

    The Camellia Graphic, which symbolizes the history of Amorepacific, embodies the Camellia petal with the waves of lines flowing from the core of the flower in a heart shape. The Graphic serves to express our passion in changing the world through waves of beauty.

    EMBLEM

    The emblem expresses a more abundant world of Amorepacific brought by the fruits of bringing its history on camellia, its pioneering spirit in green tea, a mother’s love and creativity towards the future, and an image of focusing on harmony between outer and inner beauty into the shape of the Pacific.

  • 中国特色社会主义制度具有强大韧性 2019-09-18
  • 两部门:工程专业学位调整为8个专业学位类别 2020年起按新类别招生 2019-09-18
  • 故宫设文创华夏产业基金 2019-09-15
  • 中国古代牢房对女囚的潜规则:奸淫如家常便饭 2019-09-15
  • 如何保持胃肠道健康年轻态 来听听这位消化科医生球迷的经验 2019-09-14
  • 现场!南非西北省一华人店铺遭抢劫  80后女子被刺身亡 2019-09-13
  • 内蒙古规范高考网上填报志愿类培训 2019-09-12
  • 钱念孙:从文化传统看中国梦的题中之义 2019-09-08
  • 华夏幸福官宣科尔曼上任 曾带威尔士闯进欧洲杯4强 2019-09-06
  • 西安回应“抢人大战致房价上涨”:恶意营销 2019-09-06
  • 周立波“涉毒涉枪案”最终宣判 2019-09-03
  • 南开大学校长龚克:“双一流”建设要务根本、养静气 2019-09-03
  • 人民日报:“上海精神”与儒家文化相合相通 2019-08-28
  • 将“最多跑一次”改革进行到底 2019-08-25
  • 理赔提速!唐山启动“警保联动”新模式(图) 2019-08-25
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