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    Visual Identity

    Corporate Identity

    Corporate Identity introduce

    These are design assets that visually express the core values and history of Amorepacific.

    WORD MARK

    The wordmark combines ‘Amore’ of a soft and sophisticated image with ‘Pacific’ of a strong and intelligent image. The concept of the wordmark is ‘Harmony of Contrast’, creating beauty by combining two conflicting elements of outer beauty and inner beauty, tradition and future, reason and emotion, and nature and science. The two colors used in Amorepacific image – ‘Amore Blue’, which delivers a soft and gentle feel like the shadow of the moon, and ‘Pacific Blue’, which resembles the cool and strong feel of deep sea and a desert night – are in perfect harmony.

    AMORE HEART

    The Amore Heart, which holds the meaning of ‘Asian Beauty Creator’, reflects our history and tradition. The symbol is a thumbs-up shape with a heart, also meaning ‘the best of beauty and love’.

    CAMELLIA GRAPHIC

    The Camellia Graphic, which symbolizes the history of Amorepacific, embodies the Camellia petal with the waves of lines flowing from the core of the flower in a heart shape. The Graphic serves to express our passion in changing the world through waves of beauty.

    EMBLEM

    The emblem expresses a more abundant world of Amorepacific brought by the fruits of bringing its history on camellia, its pioneering spirit in green tea, a mother’s love and creativity towards the future, and an image of focusing on harmony between outer and inner beauty into the shape of the Pacific.

  • 工人日报:举报垃圾短信者被“拉黑”不是一个小问题 2019-07-18
  • 你的声音,说一句话就能被克隆 2019-07-18
  • 步态加速度能预测情绪变化 2019-07-13
  • 西安市:构建“五方联动”社会治理新格局 2019-07-09
  • 粽香传真情 军民一家亲 2019-07-09
  • 解说米勒谈WE:LPL夏季赛夺冠可能性不大 2019-07-07
  • 房价炒成这个样子,还不准说,像话么? 2019-07-07
  • 为了守护净土 1102位羌塘牧民千里迢迢南迁至拉萨 2019-07-05
  • 南宁营造良好社会治安环境 力保维护“两会”平安 2019-07-04
  • [大笑]小撸是三叶虫还是鱼鐅? 2019-07-04
  • 从学生到士兵:携笔从戎的青春不后悔 2019-06-23
  • 一语惊坛(5月30日):磋商,不等于反复折腾。 2019-06-23
  • 坚持思想建党 推进理论强党 2019-06-21
  • 实拍武汉万人“父母相亲会”  现场“摆摊”征婚 2019-06-08
  • 升级是硬道理 MQB平台全新一代宝来驾乘体验更舒适 2019-06-08
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