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    Visual Identity

    Arita Typeface

    Arita Typeface introduce

    Airita Typeface representing the philosophy and culture of Amorepacific.

    Arita is a set of Amorepacific’s corporate typefaces and was created to be used for free in everyday life and business context. The name Arita is inspired by a verse taken from classic Korean poetry that refers to a beautiful, elegant lady. ?Arita was first developed in 2005 with Arita Dotum, a typeface featuring soft curves, and then became a complete typeface family with the addition of the sibling fonts Arita Sans in 2011 and Arita Buri in 2013. As Amorepacific believes that creating Arita fonts is one of the ways we can share our corporate culture and benefits with the society, all of its typefaces are available to the public for free. Meanwhile, Arita Buri, the latest developed typeface, gained worldwide recognition for its excellent design by winning the ‘Best of Best ’ prize in communication design sector at the 2015 Red dot Design Awards and a prize at the 2016 iF Design Awards.

    Arita Dotum

    Arita Dotum was developed in 2005 for body text writing. Breaking from the existing rigid and masculine ‘Dotum’ font, it is a new dotum that features soft curves.

    Arita Buri

    Arita Buri was developed for body text and in particular, it is suitable for long sentences. The font embodies the image of elegant, sophisticated and modern Asian women and is highly recognized for its innovativeness by creating a font as thin as a hairline.

    Arita Sans

    Arita Sans is a Roman font of the humanist sans serif typeface family with gentle and gracious features. It was created to share Amorepacific’s interpretations of ‘Asia’s healthy beauty’ with the world.

    Arita Heiti

    Arita Heiti is Amorepacific's newly developed typeface to be used for Chinese characters which is akin to sans-serif in western typography. Its clean, straight lines without extra ornamentation at the ends symbolize a modern Asian woman with a strong mind. Arita Heiti was first introduced in medium font-weight(suitable for main body writing) on June, 2016 and two more different font-weights have been developped in 2017.

  • 韩长赋:加强东北黑土地保护,推进农业绿色发展 2019-05-19
  • 中国的城市化人口已超过欧美,如果生产总值干不过,则城市化质量是有问题的。 2019-05-16
  • 做习近平新闻思想的坚定实践者 2019-05-16
  • 山西太原:巧手大妈社区包爱心粽 粽香传爱庆端午 2019-05-16
  • 叶倾城的专栏作者中国国家地理网 2019-05-16
  • 乔传福、钱东升会见中国民生银行副行长石杰 2019-05-09
  • 中国这次强硬反击 传递了四个意味深长的信号! 2019-05-07
  • 原来这小菜竟能让癌细胞自杀 以后可要多注意了-美食资讯 2019-05-07
  • 【理上网来·喜迎十九大】党的领导是实现中国梦最根本的保证 2019-04-30
  • 谁拆迁都是一样一片狼藉,拆迁时欢天喜地,回迁时垂头丧气。拆迁者得到好处,被拆者哭天喊地。 2019-04-30
  • 图解丨我国医疗技术和质量双提升人民健康再添保障 2019-04-25
  • 中国对农产品、汽车等500亿美元美国进口商品加征关税 2019-04-25
  • 怎么也没有觉察到是什么向美国靠拢呀,只不过就是租借土地搞经济开发区吗,而且 听说 在骚乱中反华势力也不小呢, 2019-04-20
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