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    Visual Identity

    Arita Typeface

    Arita Typeface introduce

    Airita Typeface representing the philosophy and culture of Amorepacific.

    Arita is a set of Amorepacific’s corporate typefaces and was created to be used for free in everyday life and business context. The name Arita is inspired by a verse taken from classic Korean poetry that refers to a beautiful, elegant lady. ?Arita was first developed in 2005 with Arita Dotum, a typeface featuring soft curves, and then became a complete typeface family with the addition of the sibling fonts Arita Sans in 2011 and Arita Buri in 2013. As Amorepacific believes that creating Arita fonts is one of the ways we can share our corporate culture and benefits with the society, all of its typefaces are available to the public for free . Meanwhile, Arita Buri, the latest developed typeface, gained worldwide recognition for its excellent design by winning the ‘Best of Best ’ prize in communication design sector at the 2015 Red dot Design Awards and a prize at the 2016 iF Design Awards.

    Arita Dotum

    Arita Dotum was developed in 2005 for body text writing. Breaking from the existing rigid and masculine ‘Dotum’ font, it is a new dotum that features soft curves.

    Arita Buri

    Arita Buri was developed for body text and in particular, it is suitable for long sentences. The font embodies the image of elegant, sophisticated and modern Asian women and is highly recognized for its innovativeness by creating a font as thin as a hairline.

    Arita Sans

    Arita Sans is a Roman font of the humanist sans serif typeface family with gentle and gracious features. It was created to share Amorepacific’s interpretations of ‘Asia’s healthy beauty’ with the world.

    Arita Heiti

    Arita Heiti is Amorepacific's newly developed typeface to be used for Chinese characters which is akin to sans-serif in western typography. Its clean, straight lines without extra ornamentation at the ends symbolize a modern Asian woman with a strong mind. Arita Heiti was first introduced in medium font-weight(suitable for main body writing) on June, 2016 and two more different font-weights have been developped in 2017.

  • 工人日报:举报垃圾短信者被“拉黑”不是一个小问题 2019-07-18
  • 你的声音,说一句话就能被克隆 2019-07-18
  • 步态加速度能预测情绪变化 2019-07-13
  • 西安市:构建“五方联动”社会治理新格局 2019-07-09
  • 粽香传真情 军民一家亲 2019-07-09
  • 解说米勒谈WE:LPL夏季赛夺冠可能性不大 2019-07-07
  • 房价炒成这个样子,还不准说,像话么? 2019-07-07
  • 为了守护净土 1102位羌塘牧民千里迢迢南迁至拉萨 2019-07-05
  • 南宁营造良好社会治安环境 力保维护“两会”平安 2019-07-04
  • [大笑]小撸是三叶虫还是鱼鐅? 2019-07-04
  • 从学生到士兵:携笔从戎的青春不后悔 2019-06-23
  • 一语惊坛(5月30日):磋商,不等于反复折腾。 2019-06-23
  • 坚持思想建党 推进理论强党 2019-06-21
  • 实拍武汉万人“父母相亲会”  现场“摆摊”征婚 2019-06-08
  • 升级是硬道理 MQB平台全新一代宝来驾乘体验更舒适 2019-06-08
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