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    Visual Identity

    Arita Typeface

    Arita Typeface introduce

    Airita Typeface representing the philosophy and culture of Amorepacific.

    Arita is a set of Amorepacific’s corporate typefaces and was created to be used for free in everyday life and business context. The name Arita is inspired by a verse taken from classic Korean poetry that refers to a beautiful, elegant lady. ?Arita was first developed in 2005 with Arita Dotum, a typeface featuring soft curves, and then became a complete typeface family with the addition of the sibling fonts Arita Sans in 2011 and Arita Buri in 2013. As Amorepacific believes that creating Arita fonts is one of the ways we can share our corporate culture and benefits with the society, all of its typefaces are available to the public for free . Meanwhile, Arita Buri, the latest developed typeface, gained worldwide recognition for its excellent design by winning the ‘Best of Best ’ prize in communication design sector at the 2015 Red dot Design Awards and a prize at the 2016 iF Design Awards.

    Arita Dotum

    Arita Dotum was developed in 2005 for body text writing. Breaking from the existing rigid and masculine ‘Dotum’ font, it is a new dotum that features soft curves.

    Arita Buri

    Arita Buri was developed for body text and in particular, it is suitable for long sentences. The font embodies the image of elegant, sophisticated and modern Asian women and is highly recognized for its innovativeness by creating a font as thin as a hairline.

    Arita Sans

    Arita Sans is a Roman font of the humanist sans serif typeface family with gentle and gracious features. It was created to share Amorepacific’s interpretations of ‘Asia’s healthy beauty’ with the world.

    Arita Heiti

    Arita Heiti is Amorepacific's newly developed typeface to be used for Chinese characters which is akin to sans-serif in western typography. Its clean, straight lines without extra ornamentation at the ends symbolize a modern Asian woman with a strong mind. Arita Heiti was first introduced in medium font-weight(suitable for main body writing) on June, 2016 and two more different font-weights have been developped in 2017.

  • 中国特色社会主义制度具有强大韧性 2019-09-18
  • 两部门:工程专业学位调整为8个专业学位类别 2020年起按新类别招生 2019-09-18
  • 故宫设文创华夏产业基金 2019-09-15
  • 中国古代牢房对女囚的潜规则:奸淫如家常便饭 2019-09-15
  • 如何保持胃肠道健康年轻态 来听听这位消化科医生球迷的经验 2019-09-14
  • 现场!南非西北省一华人店铺遭抢劫  80后女子被刺身亡 2019-09-13
  • 内蒙古规范高考网上填报志愿类培训 2019-09-12
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  • 西安回应“抢人大战致房价上涨”:恶意营销 2019-09-06
  • 周立波“涉毒涉枪案”最终宣判 2019-09-03
  • 南开大学校长龚克:“双一流”建设要务根本、养静气 2019-09-03
  • 人民日报:“上海精神”与儒家文化相合相通 2019-08-28
  • 将“最多跑一次”改革进行到底 2019-08-25
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