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    Visual Identity

    Arita Typeface

    Arita Typeface introduce

    Airita Typeface representing the philosophy and culture of Amorepacific.

    Arita is a set of Amorepacific’s corporate typefaces and was created to be used for free in everyday life and business context. The name Arita is inspired by a verse taken from classic Korean poetry that refers to a beautiful, elegant lady. ?Arita was first developed in 2005 with Arita Dotum, a typeface featuring soft curves, and then became a complete typeface family with the addition of the sibling fonts Arita Sans in 2011 and Arita Buri in 2013. As Amorepacific believes that creating Arita fonts is one of the ways we can share our corporate culture and benefits with the society, all of its typefaces are available to the public for free. Meanwhile, Arita Buri, the latest developed typeface, gained worldwide recognition for its excellent design by winning the ‘Best of Best ’ prize in communication design sector at the 2015 Red dot Design Awards and a prize at the 2016 iF Design Awards.

    Arita Dotum

    Arita Dotum was developed in 2005 for body text writing. Breaking from the existing rigid and masculine ‘Dotum’ font, it is a new dotum that features soft curves.

    Arita Buri

    Arita Buri was developed for body text and in particular, it is suitable for long sentences. The font embodies the image of elegant, sophisticated and modern Asian women and is highly recognized for its innovativeness by creating a font as thin as a hairline.

    Arita Sans

    Arita Sans is a Roman font of the humanist sans serif typeface family with gentle and gracious features. It was created to share Amorepacific’s interpretations of ‘Asia’s healthy beauty’ with the world.

    Arita Heiti

    Arita Heiti is Amorepacific's newly developed typeface to be used for Chinese characters which is akin to sans-serif in western typography. Its clean, straight lines without extra ornamentation at the ends symbolize a modern Asian woman with a strong mind. Arita Heiti was first introduced in medium font-weight(suitable for main body writing) on June, 2016 and two more different font-weights have been developped in 2017.

  • 黔江:1000余亩蓝莓成熟 市民乐享“莓”好时光 2019-03-23
  • “女军官”骗婚骗财记:多重角色扮演 自己也入了戏 2019-03-21
  • 经济专家那么多,谁写出如何搞好公有制呢? 2019-03-21
  • 春节我在岗:春运中的那抹绿 他们用坚守换您安全回家 2019-03-15
  • 哦。对了,那些成天嚷嚷“亲不亲,阶级亲”的人应该把这些货真价实的“无铲阶级”接回家去。[哈哈] 2019-03-13
  • 杜天皓520甜蜜来袭 粉丝舔屏福利多 2019-03-13
  • 2017年上半年公共交通性骚扰报告 2019-03-12
  • Chinas national legislature concludes annual session 2019-03-12
  • 风雨兼程,与党和人民同行 2019-03-12
  • 人民日报评论员:以发展筑牢梦想根基 2019-03-10
  • 云南女子饲养小猴子5年 竟是国家一级保护动物熊猴 2019-03-10
  • 或许正相反,朝鲜就是例证 2019-03-08
  • 燃爆盛夏 红牛2016张北草原音乐节震撼释放张北草原音乐节 2019-03-06
  • 这下就真的更加坐实你的老蚕了,所有网友都是见证!想赖都赖不掉了。 2019-03-06
  • 中考期间广州部分公交线路有调整 2019-03-05