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    AMOREPACIFIC

    Our Story

    Amorepacific’s historic journey from its humble start to a global beauty powerhouse

    Suh Kyungbae

    Amorepacific continues the tradition of sustainability and goodwill that Yoon and Suh Sungwhan began. In this spirit, Suh Kyungbae, appointed in 1997 as CEO and Chairman, aspires to create new innovative solutions drawn from the company’s rich Asian beauty legacy thereby, growing Amorepacific into the ‘Great Brand Company’ to provide a beautiful and healthy life to all customers around the world.

    Suh Kyungbae

    Suh Sungwhan

    In 1945, nearly 10 years after Yoon introduced her oil, her son founded Amorepacific, a company that grew from the seeds she planted. Following his dream to “contribute to humanity by creating beauty and health through technology and care,” he established Korea’s first cosmetics research laboratory and dedicated focus on R&D and innovation. He also sought to restore and reinvigorate cherished traditions. In response to the decline of Korean tea culture, Suh Sungwhan began purchasing wasteland in Jeju Island and transforming it into lush tea fields, reviving Korea’s rich history of tea culture, honoring the earth, and re-popularizing Korean green tea.

    Suh Sungwhan

    Yoon Dokjeong

    Amorepacific is rooted in a long history of sustainable sourcing first established by Yoon Dokjeong, who began by creating pure, hand-pressed oil collected from camellia nut trees in the 1930s. Yoon was known for her generosity, and was always ready to provide a meal for a stranger, customer, or friend. She offered a product that connected customers with the simple elegance of the earth, and was committed to passing this purity on to them. Yoon believed in the importance of using the highest quality raw materials and refused to compromise on the quality of single product she sold. Her son, Suh Sungwhan, watched and learned from his mother’s spirit of independence, intelligence, generosity, and compassion.

    Yoon Dokjeong
  • 韩长赋:加强东北黑土地保护,推进农业绿色发展 2019-05-19
  • 中国的城市化人口已超过欧美,如果生产总值干不过,则城市化质量是有问题的。 2019-05-16
  • 做习近平新闻思想的坚定实践者 2019-05-16
  • 山西太原:巧手大妈社区包爱心粽 粽香传爱庆端午 2019-05-16
  • 叶倾城的专栏作者中国国家地理网 2019-05-16
  • 乔传福、钱东升会见中国民生银行副行长石杰 2019-05-09
  • 中国这次强硬反击 传递了四个意味深长的信号! 2019-05-07
  • 原来这小菜竟能让癌细胞自杀 以后可要多注意了-美食资讯 2019-05-07
  • 【理上网来·喜迎十九大】党的领导是实现中国梦最根本的保证 2019-04-30
  • 谁拆迁都是一样一片狼藉,拆迁时欢天喜地,回迁时垂头丧气。拆迁者得到好处,被拆者哭天喊地。 2019-04-30
  • 图解丨我国医疗技术和质量双提升人民健康再添保障 2019-04-25
  • 中国对农产品、汽车等500亿美元美国进口商品加征关税 2019-04-25
  • 怎么也没有觉察到是什么向美国靠拢呀,只不过就是租借土地搞经济开发区吗,而且 听说 在骚乱中反华势力也不小呢, 2019-04-20
  • 男子被人踹到公交车前相关新闻 2019-04-20
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