Amorepacific continues the tradition of sustainability and goodwill that Yoon and Suh Sungwhan began. In this spirit, Suh Kyungbae, appointed in 1997 as CEO and Chairman, aspires to create new innovative solutions drawn from the company’s rich Asian beauty legacy thereby, growing Amorepacific into the ‘Great Brand Company’ to provide a beautiful and healthy life to all customers around the world.
In 1945, nearly 10 years after Yoon introduced her oil, her son founded Amorepacific, a company that grew from the seeds she planted. Following his dream to “contribute to humanity by creating beauty and health through technology and care,” he established Korea’s first cosmetics research laboratory and dedicated focus on R&D and innovation. He also sought to restore and reinvigorate cherished traditions. In response to the decline of Korean tea culture, Suh Sungwhan began purchasing wasteland in Jeju Island and transforming it into lush tea fields, reviving Korea’s rich history of tea culture, honoring the earth, and re-popularizing Korean green tea.
Amorepacific is rooted in a long history of sustainable sourcing first established by Yoon Dokjeong, who began by creating pure, hand-pressed oil collected from camellia nut trees in the 1930s. Yoon was known for her generosity, and was always ready to provide a meal for a stranger, customer, or friend. She offered a product that connected customers with the simple elegance of the earth, and was committed to passing this purity on to them. Yoon believed in the importance of using the highest quality raw materials and refused to compromise on the quality of single product she sold. Her son, Suh Sungwhan, watched and learned from his mother’s spirit of independence, intelligence, generosity, and compassion.