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    AMOREPACIFIC

    Our Story

    Amorepacific’s historic journey from its humble start to a global beauty powerhouse

    Suh Kyungbae

    Amorepacific continues the tradition of sustainability and goodwill that Yoon and Suh Sungwhan began. In this spirit, Suh Kyungbae, appointed in 1997 as CEO and Chairman, aspires to create new innovative solutions drawn from the company’s rich Asian beauty legacy thereby, growing Amorepacific into the ‘Great Brand Company’ to provide a beautiful and healthy life to all customers around the world.

    Suh Kyungbae

    Suh Sungwhan

    In 1945, nearly 10 years after Yoon introduced her oil, her son founded Amorepacific, a company that grew from the seeds she planted. Following his dream to “contribute to humanity by creating beauty and health through technology and care,” he established Korea’s first cosmetics research laboratory and dedicated focus on R&D and innovation. He also sought to restore and reinvigorate cherished traditions. In response to the decline of Korean tea culture, Suh Sungwhan began purchasing wasteland in Jeju Island and transforming it into lush tea fields, reviving Korea’s rich history of tea culture, honoring the earth, and re-popularizing Korean green tea.

    Suh Sungwhan

    Yoon Dokjeong

    Amorepacific is rooted in a long history of sustainable sourcing first established by Yoon Dokjeong, who began by creating pure, hand-pressed oil collected from camellia nut trees in the 1930s. Yoon was known for her generosity, and was always ready to provide a meal for a stranger, customer, or friend. She offered a product that connected customers with the simple elegance of the earth, and was committed to passing this purity on to them. Yoon believed in the importance of using the highest quality raw materials and refused to compromise on the quality of single product she sold. Her son, Suh Sungwhan, watched and learned from his mother’s spirit of independence, intelligence, generosity, and compassion.

    Yoon Dokjeong
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  • “女军官”骗婚骗财记:多重角色扮演 自己也入了戏 2019-03-21
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  • 春节我在岗:春运中的那抹绿 他们用坚守换您安全回家 2019-03-15
  • 哦。对了,那些成天嚷嚷“亲不亲,阶级亲”的人应该把这些货真价实的“无铲阶级”接回家去。[哈哈] 2019-03-13
  • 杜天皓520甜蜜来袭 粉丝舔屏福利多 2019-03-13
  • 2017年上半年公共交通性骚扰报告 2019-03-12
  • Chinas national legislature concludes annual session 2019-03-12
  • 风雨兼程,与党和人民同行 2019-03-12
  • 人民日报评论员:以发展筑牢梦想根基 2019-03-10
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  • 或许正相反,朝鲜就是例证 2019-03-08
  • 燃爆盛夏 红牛2016张北草原音乐节震撼释放张北草原音乐节 2019-03-06
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